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Key Contributions
- Led the shipping, logistics, and industrial tracking workstreams after Hubble's $20 million Series A and before its first satellite launches. Helped refocus the go-to-market brief on vertical-market selection, organizing opportunity scans, elimination criteria, detailed assessment, market sizing, and prioritization.
- Translated stakeholder objectives, company cost data, and technical parameters into application assessments. Compared customer needs, incumbent solutions, accuracy, power consumption, and reporting frequency to identify promising uses for periodic location tracking.
- Prepared and conducted workstream interviews through Duke Pratt's alumni network, including sales professionals. Contributed to a team research program covering approximately 20 fields, typically two or three alumni per field, and more than 100 hours of expert interviews.
- Triangulated Fuqua business databases, official statistics, industry reports, competitor research, and interviews. Applied SWOT and PESTLE and contributed market-sizing models, scenario forecasts, and sensitivity analyses to compare priority applications.
- Integrated workstream findings into the team's evaluation of approximately 20 use cases, five recommended market directions, and 100-page strategy report. Presented conclusions to management and the board, explaining market attractiveness, competition, and the requirements for commercialization.